Wednesday 11 November 2009



This double page spread is taken from the UK based magazine Q, a magazine that focuses on each genre of music, and for the most part, on mainstream bands.
The main image is of the artist Shakira working in her studio, however scattered across the page, this breaks up large blocks of text, in turn making it far easier on the eye, and easier to read. There are stark contrasts between this double page spread and the Doves article used in MOJO, first of all, the glamorous appearance of the artist at hand is exemplified in stylishly created photos, a technique most certainly NOT used in the MOJO article. One would recognize the mainstream audience that reads Q as the main contributory factor for this, as a mainstream audience is far more likely to be used to airbrushed artists than the rugged, pure style of artist portrayed in the Doves article in MOJO.
The header of the right hand page states "Access All Areas," this is something I expect to see in all magazines, as it is a very common convention. It connotates exclusives, gossip or anything that if a reader chooses not to read the article at hand, they will never find out.
The article generally, is an overview of her career, and future plans, as shown where she talks about her plans to work with other artists in the future, however the format then changes into an interview style later in the text, and this is exemplified by the 'puff' shown with a quote inside. This style encapsulates the reader as it appeals to them on a personal level with the celebrity/artist, in a style which they would not witness in any other style of text.

Friday 6 November 2009

This is the contents page to the magazine Kerrang! The magazine focuses on the Metal genre of music. I chose this to emphasize my willingness to stray out of my comfort zone when analysing media pieces, as well as the stark contrast to the magazines I have previously deconstructed; Mojo and Rolling Stone.
Clearly, the conventions we have came to expect from music magazines are adhered too strictly in this piece, as we can see the page numbers accompanying the band/album/concert name that is relevant to the piece. In addition to this, the editors notes are clearly prevalent, which only adds to the idea that Kerrang! magazine aim to follow the aforementioned conventions.
Further dissection of the image has drawn me to conclude that the magazine aims to produce a clear sharp piece, I can justify this opinion by looking at the main title and also contents separators, both have bold sharp yellow text placed on a black background. The black background contrasts so much with the yellow that it was the first thing I noticed upon viewing the page. It also leads me to believe that these colours are the housestyle of the magazine, as the pictures in the centre have also got the page numbers noted, in the colours mentioned.
In additon to this, I believe the magazine fits suitably into the genre it portrays very well, the style of music is edgy rather than inoffensive and it is clear from the pictures chosen by the editor that the magazine too fits in with those conventions, as shown by the pictures with artists in action and in the case of the Lamb of God image, that the artist is screaming down the microphone.

Monday 2 November 2009

This image, is a double page spread from the rock/alternative music magazine Mojo.
The headline which reads "Two Nights in Bird Land" has both historical context and also fantastic contrast, the black on the yellow background stands out to the point that the reader is almost instantly drawn to the headline, while readers aware of musical history will be notice that the colours connote the legendary Factory Records. A company that started The Doves' career's when they were dance act Sub Sub.
The main image shows the band performing with numerous lights over the guitarist, while this shows the band's current activity, the mixture of the colours in the lighting also promotes the idea that the band are still in touch with their Sub Sub roots, a band which bled the late 80's 'MADchester' music scene ideas.
The top right of the spread shows extreme close up pictures of the band members in polaroid style. This shows that the band are not manufactured, as the pictures have not been airbrushed and subsequently show all of the 'flaws' such as wrinkles that the shallow music industry care so much about. Additionally, it also shows that the band have an attitude which suggests that they do not care how they are percieved, and care more about the success and sound of their music, and that they are satisfied with their sound rather than their image.
Furthermore, and only adding to their 'normal people' image, in the second block of text, the band are talking to the reporter, frequently using colloquial language, the use of 'slang' only further adds to the aforementioned image.
Separating the previously mentioned polaroid images, is a puff displaying a quotation that reads "If I don't create music, I'm nothing," the text is displayed in yellow text on a red background, again a massive contrast that clearly shows that the readers' eye is supposed to be drawn towards it.
The picture to the left, is the cover of the April 16th edition of Rolling Stone. The main image of the cover is of current rap sensation Lil' Wayne. The picture shows the artist in what can be percieved as deep thought. This, in conjunction with the subtext of "Rap Genius Changes His Game" suggests to the audience that the artist is thinking of how to portray himself as a 'rock' performer, and also thinking of the more 'complicated' lyrics of the Rock genre rather than the stereotypically ignorant 'Guns, Babes and Bling' lyrics associated with rap.
On the contrary however, the picture, with the artists eyes closed looking down, as if he was asleep also adds to the arrogant front that Lil Wayne has created for himself, the idea that despite his planned astronomical change of style, it is boring to him, and that his talent all comes naturally and subsequently isn't as much of a bombshell as it would be to others.
Further dissection of the image shows the artist with his top off, revealing numerous tattoo's. One would presume that this was too attract those who are aware of the artists under-privileged background and subsequent meteoric rise, as it shows that although he plans an astronomical change in style and attitude, he still represents where he is from, and his roots in the rap industry. This is done by showing off the tattoo's that go some way to glorifying the aforementioned rap 'staples' of 'Guns, babes and bling,' such as the dice on his left shoulder, which connotates the idea of making money. Although the tear drops he has tattooed under each eye, are the most tell tale sign of his dedication to the gangster image, as they are a symbol used in American gang culture to symbolize how many murders a person has committed.
The headline and the lines that separates the puffs are in a light shade of yellow, this connotates to the audience that with the change of music the artist has actually had a change in attitude also, as yellow connotes mellowness and calmness, a severe contrast to the lifestyle that his 'former' gangster lifestyle portrays. On the contrary however, the colour could also be percieved as a gold rather than yellow which connotes money and also power, something that again goes back to the previously mentioned 'Guns babes and bling' lifestyle that some artists wish to adhere too.
One of the puffs, situated in the top right corner of the image, which reads 'The Bush Crimes, inside the interior department' is in white text, and placed on a black background, the contrasting colours make it easy for the audience to read, and ultimately makes the text standout, which suggests that the topic is important, and something that the publishers/editors feel strongly about.